Zero Co: Crowdfunding Success, Woolworths Launch, Subscription Business

Today we take a journey with Mike Smith, the visionary mind behind Zero Co., an innovative zero waste household product that's taking the world by storm. Tune in as we uncover how their groundbreaking crowdfunding campaign raised a staggering $5 million in just over 5 hours.

Inspiration can strike at the most unexpected moments, and for Mike, it was during a life-changing trip to 27 countries with his now wife. Witnessing the heartbreaking sight of rubbish strewn across even the most remote places, they were spurred to take action. Learn how this eye-opening journey led to the creation of Zero Co., a company driven by a passion to make a difference and create a cleaner world.

Crowdfunding campaigns can be a make-or-break moment for aspiring entrepreneurs. Mike shares the remarkable story of Zero Co.'s campaign, which rallied 3,200 stakeholders to support their mission. Discover invaluable advice on how to build a strong community around a crowdfunding campaign and leverage the power of collective action.

Mike discusses why authenticity and admitting mistakes are the keys to connecting with consumers who yearn for companies that genuinely care about their impact on the planet.

Join us as we explore the fascinating journey of getting Zero Co. products into major retailers like Woolies and get a sneak peek into the exciting new products soon to be unveiled in the Zero Co. range. This episode is a testament to the power of passion, perseverance, and a shared vision to create a sustainable future for generations to come.

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