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Front Office Sports Today

News:Sports News

ESPN Jumps Into Sports Betting

2023-08-09

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ESPN made its long-awaited move into the sports betting space, inking a deal with Penn Entertainment. Penn will rebrand its sportsbook to ESPN Bet and sell previous sports betting partner Barstool back to its founder, Dave Portnoy. The move represents a huge pivot for all three companies, as ESPN pushes aside concerns over associating sports betting with parent company Disney’s family-friendly image.

Plus, we’re joined by IOC sports director Kit McConnell, who is working to elevate esports to the highest stage — the Olympics.