201: Mastering the Art of Founder Communication. Jag Singh & Oliver Aust

Does your message cut through the noise? How do you achieve message-market-fit as a startup? 

We are excited to bring you an episode from WHU’s The Most Awesome Founder Podcast, hosted by globally-recognised startup expert Gerrit McGowan and entrepreneurship professor Dries Faems. 

In this episode, Jag Singh, Managing Director at Angel Invest, and Speak Like a CEO host Oliver Aust discuss their latest book, "MESSAGE MACHINE: How Communications Will Make You An Unstoppable Founder." 

We discuss topics like the importance of listening, decisive factors in storytelling, how to build a great brand, personal branding, and how to establish a strong yet flexible company culture. The episode provides valuable lessons and tips on communication, branding and culture to help founders succeed. It is one of the most wide-ranging and insightful discussions on mastering communication as a startup founder.

Gerrit: https://www.linkedin.com/in/gerritmcgowan/

Jag: https://www.linkedin.com/in/jagsingh85/

https://www.linkedin.com/in/oliver-aust/

The Most Awesome Founder Podcast: ⁠https://mostawesomepodcast.com/singh-aust/⁠