Episode 252: Creating a Brand Story with Bobby Gillespie

Brands aren’t created out of thin air. They already exist. 

It’s all about finding Michelangelo’s David in the stone; chipping away at what a client thinks a brand is to find out the true story without focusing on the gimmicky hacks. 

Today’s guest, Bobby Gillespie, Founder & Principal at Propr Design, talked about how Propr helps their clients get the reputation they deserve, not necessarily the reputation they want through strategic brand building and storytelling.

Join us as we discuss:

• Why having a brand strategy focused on future customers is essential
• What to avoid when building a brand story
• How to measure a brand for an accurate return on investment

Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s competitive edge or use data to prevent revenue leaks in your business? Check out the full list of episodes: The B2B Revenue Executive Experience.

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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse

Check out our three most downloaded episodes:

• 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
• You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

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