Episode 233: How Content Strategy Shapes Your Customer Relationships w/ Margot Bloomstein

It’s the mid-70’s and you’ve just purchased your first new car — a Ford Pinto. The commercials convinced you that this car was built to survive a demolition derby, while the salesman in the lounge suit convinced you it didn’t matter that you couldn’t drive stick. Now you don’t know what’s worse — grinding the gears and stalling every 200 yards or that the bike messenger who bumped into your fender last time you did sent the entire car up in flames. Could anything make you trust a brand’s content (or yourself) again?

If anyone could, it would be today’s guest, Margot Bloomstein, author of Trustworthy and Brand & Strategy Consultant at Appropriate, Inc, who joins the show to discuss how effective content strategy is for building customer confidence and trust in your brand.

In this episode, we discuss:

• Why customers need to be confident in you and themselves
• How to help your customers succeed (and why that builds trust)
• The 3 V’s of content strategy
• Why you need a consistent voice across all channels

Now that you know how to build trust and confidence with your content strategy, are you ready to learn how to optimize your tech stack or dive into how Google’s new rules impact your SEO? Check out the full list of episodes: The B2B Revenue Executive Experience.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse

Check out our three most downloaded episodes:

• 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
• You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest