DPB 096: David Villa Direct Mail Marketing Tips

You can't talk about marketing a local business without addressing direct mail marketing tips in 2016. In Episode 96, David Villa from Imperial Press Direct shares some of his best insights about direct mail and the important role it plays in your advertising and marketing mix. Key Takeaways: 1.) Direct Mail Marketing best works when you target a relevant audience and make an appropriate offer. Don't Spray and Pray. 2.) With advancements in technology, it's easier to track the effectiveness of y...