E116: The Most Overlooked Part of Your Social Media Plan

There is a ton of information out there about creating a social media content plan. But content is only half of the social media equation. The other half is the most overlooked part of growing a social media presence. Wanna know what it is? Join me for Episode 116 of Just One Simple Thing.

Welcome back, friends! We are spending this month talking about social media. It’s one of the most common questions I’m asked. In fact, one of my clients asked me just this week. How much should I post on social media to grow my ministry or business?

It’s not surprising that many people want to limit their time on social media. Much of it has become a toxic, triggering place.

But engagement is not just randomly scrolling through your feed and sprinkling likes around. It’s also not sending spammy DM’s to every new follower. And it doesn’t have to take hours every week.

Let me share some of my favorite engagement tips that are genuine, strategic AND productive.

1. Engage at all levels
2. Use Comments and Likes strategically
3. Message

• Remember that social media is meant to be social ... people don’t want to be marketed to. But they do want to feel noticed, that you understand their struggles, and that you have a solution.

4. Groups

• Divide your FB groups into 2 categories: Interaction and Reference. Make a schedule to show up in your interaction groups weekly.

Let’s all go out and make social media fun again. It takes great content AND consistent engagement.

If you want to get more detail, check out my upcoming live masterclass, Simplify Your Social. It includes a quiz to determine your Social Identity, tells you your target number of posts, stories, and videos depending on your identity, and more than 50 ideas to get you off the blank page. Visit doanewthing.com/simplify for all the details.

ACTION STEP
Practice your social media engagement by snapping a screen shot of this episode where ever you are listening. Post it on your social media and tell me your favorite way to engage. I promise to share it if you tag me @doanewthing

RESOURCES
Simplify Your Social –Create a custom social media plan based on your Social Identity

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Are you tired from trying to share your God-inspired message while working your full time job? Do you wonder if it’s worth it, or even possible, to build a ministry or business on the side?

I have good news for you. It is possible. It is worth it. You can do it.

Download the Honor System Guide, to help you honor all the work God has given you to do.