Episode 829: Dr. Gad Saad's fantastic new book is out: "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life"

Bio:
Gad Saad, Ph.D., one of the best-known public intellectuals fighting the tyranny of political correctness, is a professor of marketing at the John Molson School of Business at Concordia University, where he held the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption from 2008 to 2018. A pioneer in the application of evolutionary psychology to consumer behavior, he is the author of The Evolutionary Bases of Consumption, The Consuming Instinct, and numerous scientific papers and the editor of the book Evolutionary Psychology in the

Business Sciences. A blogger for Psychology Today, he has been profiled in the Wall Street Journal and interviewed by Dave Rubin, Glenn Beck, and Joe Rogan.

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-- A Dose of Encouragement--
A generous man will prosper; he who refreshes others will himself be refreshed.
—Proverbs 11:25

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Links:

• Amazon.com: The Saad Truth About Happiness: 8 Secrets for Leading the Good Life (Audible Audio Edition): Gad Saad, John McLain, Blackstone Publishing: Books — Professor and “de facto global therapist” to an ever-growing audience of hundreds of thousands of people builds on national bestseller The Parasitic Mind to argue that happiness is not merely a changeable mood but a process toward which we can strive by following some basic steps that have been known to humans for millennia.