RV 92 - Overcoming the B2B Tech Struggle with Go-to-Market Strategy | ForwardSlash Podcast

Chris was invited onto the ForwardSlash podcast, hosted by Adam Buettner to talk about rethinking ABM & website strategies. Chris discusses the need for companies to transform their go-to-market strategies and challenges the traditional B2B marketing funnel. He emphasizes the importance of measuring CAC and payback, and highlights the need for companies to optimize their websites for speed to booked meetings. Chris also shares insights on the challenges of merging product-led growth (PLG) and enterprise sales, and the importance of showing pricing on websites.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm