Business:Marketing
#3 Understanding FTC Guidelines for Affiliates and Influencers, Tricia Meyer, Lawyer and PMA Executive Director
2023-08-15
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Tricia Meyer
Hype man & Announcer: John Potito
Tricia is an Attorney working as the Executive Director of the Performance Marketing Association and is also the CEO of Sunshine Rewards and Helping Moms Connect.
How and what to understand about Affiliate Regulatory and Compliance?
How do we view FTC Disclosure from a Legal Perspective?
Timestamps:
00:00 Introduction to Trisha Meyer and her background
02:10 Discovering affiliate marketing through blogging challenges
04:47 Importance of legal compliance in affiliate marketing
06:45 FTC guidelines and consequences of non-compliance
08:13 Role of intermediaries in ensuring proper disclosure
09:35 Monitoring and enforcing compliance with FTC guidelines
11:26 Consequences of non-compliance and additional red tape
13:12 Importance of contracts in monitoring disclosure compliance
15:13 Discussing challenges with toolbars in affiliate marketing
17:17 The role of the Performance Marketing Association (PMA)
20:14 The dilemma of toolbars and collaboration for solutions
23:45 The need for transparency and data-driven decision-making
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