The Flamingo Advantage® with Katie Hornor
Business:Entrepreneurship
Welcome to another enlightening episode of The Flamingo Advantage Podcast, hosted by the remarkable Katie Hornor. Are you a business owner who's been yearning to restore the joy and purpose in your entrepreneurial journey? Are you seeking ways to elevate your business while staying true to your faith and values? Well, get ready to discover the answers you've been seeking at the Christian Marketing Retreat happening from September 21st to 23rd.
In this engaging episode, Katie delves into the art of selling without feeling like you're selling. She opens the conversation by sharing her unique perspective on the sales process, drawing inspiration from thought leader Myron Golden. While Myron suggests creating an environment that encourages people to buy, Katie emphasizes that sales are about helping clients take the next right step for them.
Katie takes us on a journey through biblical principles that guide sales in alignment with faith. She draws upon verses like 1 Corinthians 10:31 and Philippians 2:3-4, which underscore the importance of glorifying God through our actions and putting others' interests before our own. With these principles as a foundation, Katie demonstrates how to shift our mindset from focusing on the sale to focusing on serving the customer.
The episode continues with Katie's insights on developing confidence and the vital role it plays in sales conversations. However, she stresses that confidence doesn't originate from pressuring clients into buying; instead, it arises from an unwavering trust in God's provision and a genuine commitment to serving the customer's needs.
Katie then explores the concept of being indifferent to the sale – a counterintuitive approach that puts the customer's best interests at the forefront. By relinquishing attachment to the outcome and cultivating a heart of service, businesses can establish authentic connections with their customers.
Listeners are invited to reflect on their current sales and marketing techniques, examining whether they are genuinely rooted in serving and glorifying God. Katie challenges us to reconsider our approaches, removing unnecessary pressures and fostering environments where clients can make decisions aligned with their needs.
As the episode draws to a close, Katie provides a glimpse of what's in store at the upcoming Christian Marketing Retreat, where participants can immerse themselves in discussions around mindset, service-oriented sales, and more. She reminds us that our voices matter, our messages have value, and it's crucial to approach business as an act of worship.
If you resonate with Katie's teach
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