This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
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Fake Content Everywhere [and what to do] (389)
2023-08-18
What do marketers and creators do about all the fake content?
Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.
And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.
Rants and raves include a gender disparity documentary and a content marketing salary survey.
This week's links:
AI-Generated Books Are Fakes
Why Goodreads and Amazon Are Becoming Dumpster Fires
Zephotha the Fake Movie on TikTok
The SEO Apocalypse with Rand Fishkin
This Changes Everything Documentary
Content Marketing Salary Survey
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