Episode 224: Decoding the Myths & Mysteries of Outbound Marketing w/ Mark Colgan

Your latest paid-ad campaign is a resounding failure. You wanted to try and siphon off some customers from your competitors' larger customer base. As it turns out, those extra customers allowed your competition to reach far further into far deeper pockets to outspend you at every turn. Why is outbound marketing so difficult?

Today’s guest, Mark Colgan, CEO of Spea k on Podcasts, says it doesn’t have to be. He joins the show to decode the myths and mysteries of outbound marketing.

In this episode, we discuss:

Why outbound marketers should think like SDRs

How to tackle the difficulty of attribution in outbound marketing

Why helping is better than selling

Now that you’ve cracked the code to effective outbound marketing are you ready to learn more about the entrepreneurial journey for women, or gain the skills to spot professional sabotage before it happens? Check out the full list of episodes: The B2B Revenue Executive Experience.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse

Check out our three most downloaded episodes:

• 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
• You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest