The B2B Revenue Executive Experience
Business:Management
Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell
Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are no good here. This is a public sector institution, and they don’t play by B2B rules.
Green Leads CEO, Mike Farrell, explains.
What we talked about:
Check out these resources we mentioned during the podcast:
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
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