The B2B Revenue Executive Experience
Business:Management
Episode 212: The ABCs of ABM: Account Based Marketing Made Simple w/ Mike Maynard
The meeting you have tomorrow is with the sales team. You’re anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one’s solved the alignment problem between sales and marketing. Then, you remember something: You’re not in Mad Men; you’re running a successful ABM campaign — and collaboration with sales is the name of the game.
My guest today is Mike Maynard, Owner at Napier Partnership Limited, who came on the show to demystify Account Based Marketing and explain how to harness its numerous benefits.
In this episode, we discuss:
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