Episode 194: Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny

If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust.

And knowing this can make you a better marketer.

That’s one of the key insights Stephen Denny, Managing Director at Denny Leinberger Strategy, learned writing his book Unfiltered Marketing.

In today’s episode, he and I discuss the 3 key insights from his book:

• Why trust is collapsing
• Why people now only trust themselves
• How brand loyalty has changed in light of these facts
  
  

This post includes highlights of our podcast interview with Stephen Denny, Managing Director at Denny Leinberger Strategy and Author of Unfiltered Marketing.

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.so

Previous guests include: Mary Shea of Outreach, Udi Ledergor of Gong.io, Jeroen Corthout of Salesflare, Mark Colgan of Speak On Podcasts, Justin Hartanov of Syndigo, Gessie Schechinger of OnCourse

Check out our three most downloaded episodes:

• 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Et Tu, Brute?: How Leaders Can Overcome Deceit & Sabotage
• You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

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