Ep. 204: Marketing That Feels Good: Providing Clarity and Support for Customers with Caitlin

Many accidental entrepreneurs view marketing as "bad" or "slimy" because of previous experiences that felt that way. As someone who is trying to build a business that operates in a way that serves your customers in a way that helps them, you certainly want your marketing to feel good too. But the question is how to do this? In this article, I've interviewed an expert in creating a positive online experiences. Caitlin shares her pro-tips on how to approach marketing in a way where you are the guide to an excellent online experience that welcomes in your dream customers. We cover: 

How to approach and think about marketing in a positive way
Mapping out your online experience like IKEA maps out their store
Creating a marketing plan that works for you as well as your customers
Taking care of your mental health all along the way 

Resources Mentioned: 
Caitlin's Website: caitiemeansbusiness.com
Caitlin's Instagram: https://www.instagram.com/caitiemeansbusiness/
All podcast episodes: https://pod.link/1473751874
Amanda's Website: https://www.amandamckinney.com/
Amanda's Coaching Options: https://www.amandamckinney.com/coaching
Amanda's Book: https://www.amandamckinney.com/book