Why Adidas is All In on Web3

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In the first part of our Web3 August takeover series, Vladislav Lazarov, global head of product for Adidas’ Web3 initiatives, joins Tareq Nazlawy, president of Science Magic Studios, to share why and how Adidas has entered Web3 and the metaverse. From collaborations with Bored Ape Yacht Club, GMoney, and others, Vlad and Tareq uncover how major brands are harnessing the powers of Web3 to reach new heights. Recorded on July 7, 2023.

For more information on Science Magic Studios please visit: www.sciencemagicstudios.xyz

Tareq: twitter.com/tareqnazlawy

Vlad: twitter.com/big_fish

CHAPTERS

1 Vlad's Journey into Web3 00:06

2 Adidas Enters Web3 06:08

3 Maintaining Momentum in Web3 06:53

4 The Importance of Identity to Web3 0:21:43

5 Hype Wear Drops Vs Nft Drops 0:37:30

6 Final Thoughts 0:46:06

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