How to Optimize Digital Ads and Increase Conversion Rates with Paul Pruitt

Digital ads. The idea makes most business owners (and their marketers) glaze over. They think “let’s hire an expert for that.” But the truth is, you as the business owner need to understand ads even if you have an expert on board.  

Today’s guest, Meta ads expert, Paul Pruitt, is breaking down this complex and technical topic in a way that non-techies can understand. Whether you’re working with an agency, an ads guru, going the DIY route, or considering adding digital ads to your marketing strategy, you won’t want to miss this episode!

In this episode, you will be able to:

• Make sure the right people see your ads through lookalike audiences and retargeting
• Fix ads that aren’t performing using Paul’s step-by-step process
• Determine which metrics to track for your unique business

Full Show Notes Here!

Connect with Paul

Website

Instagram

Facebook

Connect with Sunny

Website

LinkedIn

Instagram

I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!