56. Branding Unveiled - Crafting Identity with Lucy Cheng

Lucy Cheng, Senior Brand Manager, Hendrick's Gin at William Grant & Sons, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss everything from branding, creative development, to experiential marketing. Listen Now on EventUp!  

Lucy Cheng is a marketing leader and general manager who leads brands end-to-end, from Strategy to Creative Development & Comms to PR & Experiential to Innovation and to Retail.  She has worked on everything from completely new-to-the-world brands to well-established icons, primarily in the CPG and Beverage space. She’s led brands like Clearasil, K-Y, Durex, Coors Light, Seagram’s, Beefeater Gin and most recently Hendrick’s Gin.  During her time on Hendrick’s, she helped the brand reach the half-a-million case milestone and earn many industry awards like the “Impact Blue Chip Award” and the “Impact Hot Brand award”.