The Beginner Photography Podcast
Arts:Visual Arts
401: Phillip Blume - Unlock the Power of Mini Sessions: Finding the Sweet Spot to Maximize Profits in Photography
In this episode of the Beginner Photography Podcast, I had the pleasure of speaking with the amazing Phillip Blume, who shared his journey of transforming mini sessions into a profitable and fulfilling venture. If you're looking to maximize your mini sessions, this episode is a goldmine of valuable insights and practical advice. Phillip and his wife learned the hard way that traditional pricing and structure can be limiting, which led them to reevaluate their approach. They discovered the power of selling the experience and value of their portraits, rather than just the images themselves. They also emphasize the importance of creating a system that serves the needs of your clients and provides exceptional value. By attracting ideal clients who appreciate the experience, you'll not only book fewer sessions for higher prices but also enjoy a more fulfilling and rewarding photography business.
The Big Ideas with Timestamps
00:04:06 Unplanned beginnings, diversified business, hidden profitability
00:08:52 We shoot luxury weddings, but also mini-sessions.
00:17:57 Artists turned photographers embrace proven business principles.
00:27:28 "Some students opt out of 'mini sessions'; market concern addressed."
00:36:09 Free photo sessions support charities and sales.
00:43:16 New photographers should create portfolio for free and learn to charge strategically for their work.
00:50:35 Image-based marketing with positive ad copy works.
00:55:52 "Ask yourself why. Connect with kids."
01:02:04 Photographer does mini sessions in backyard.
01:06:27 Getting authentic portraits is a valuable experience.
01:12:43 Philip and Eileen are hosting a live webinar on maximizing mini sessions. Register for the webinar to receive helpful videos and tools.
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