Unfiltered Friday 8/25/23: A PSA from Creative Service Providers with Madeline Hornung

This episode of Unfiltered Friday is a conversation with my friend and Creative Agency Owner, Madeline Hornung.  We chat about the creative process, what it's like to find and support ideal clients and what we wish clients knew about working with an agency partner. 

Madeline is a boy mom and fellow retail veteran who built her business to support other bad ass women in business with creative projects, systems and operations. Her team support content repurposing for this podcast and our chat about mindset will give you a peek behind the curtain of what it's like to build a service based business from the ground up. 

In this episode we chat about:

•  Understanding the difference between VAs and Creative Agencies
• The role of Creative Agencies: strategy, big-picture planning, and high-level projects
• Importance of guidance and direction when working with VAs
• Onboarding, training, and setting expectations
• The misconception of immediate results in marketing
• The compound effect of consistent actions in marketing

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