The Business Development Podcast
Business:Entrepreneurship
Should you measure Business Development efforts?
In Episode 3 of The Business Development Podcast with Kelly Kennedy, the focus is on the importance of measuring business development efforts. Kelly emphasizes the need to build a rapport with potential customers by consistently reaching out to them on a weekly basis. He advises utilizing a customer relationship management (CRM) program to track marketing efforts and to ensure a two-way conversation with clients. Kelly also highlights the significance of measuring digital contacts, such as LinkedIn connections, as well as phone calls and emails. He suggests setting a standard for the number of weekly communications and emphasizes the value of being consistent in business development.
Overall, Episode 3 provides actionable advice on how to measure and improve business development efforts. Listeners gain insights into the significance of building a strong rapport with customers and the benefits of utilizing a CRM program. By consistently reaching out to potential clients, tracking efforts, and conducting two-way conversations, business owners and development reps can increase their chances of securing meaningful business relationships. The episode underscores the importance of being consistent, committed, and caring in business development, and offers practical tips for achieving success in this field.
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