327) Key Lessons from a CMO's Journey to Building a New Financial Brand Website

In today's episode of the Banking on Digital Growth Podcast, James Robert Lay takes you through Lisa's journey—a financial brand CMO under the pressure of overhauling her company's website. Like many in her position, she's plagued by internal voices, outdated budgets, and the weight of her existing responsibilities. Drawing on real-world experiences and industry data, James Robert offers insights into the pitfalls financial brands often face and the transformative power of external perspective. Dive in to learn why digital secret shopping could be your brand's saving grace and how to gain invaluable insights to better serve your customers.

Join us as we discuss:

-The Challenges of Building a Website for Your Financial Brand: Lisa's Tale (2:05)

-Building a New Website: The Role of Key Internal Stakeholders and their Perspectives (11:48)

-The Cost of Ignoring Human Behavior in Building Websites for Financial Institutions (20:47)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

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