Growing the NHL brand to a larger audience. How can the NHL change to be more appealing to a larger audience?
2023-08-28
In this edition of Locked on Capitals Dan talks about what the NHL should do to appeal to a larger audience. The NHL should concentrate on making the players the stars and not necessarily the team. The NBA and NFL are good at doing that. (see Lebron James and Tom Brady etc.) Later Dan talks about the NHL should create more major events to draw interest and how the NHL should lean into technology to help grow the brand.
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