EP 342 | Why lifetime value matters

If you want to scale your business, yes, you need more numbers. It can be a numbers game! The more leads you have, the more people you have to invite to join you in your program.

And while we always need to be generating more leads, there is also another way to scale your business, that doesn't focus on more leads.

And that’s looking at your lifetime value of your leads.

TAKEAWAYS

• Lifetime value is how much each lead is worth on your email list. What if you focused on increasing the lifetime value, but the email list size didn’t change? What kind of change would that create?
• More invitations to current leads to buy. Your people are looking to you to help their pain point. Why wouldn’t you sell to them? Sometimes we think the next way to scale it through Meta Ads, adding a new team member, or creating a larger offer, which keeps you in constant creation mode, instead of making money mode.
• It’s a win win every time. When you increase lifetime value of your leads, it doesn’t just help you and your family, but it also helps theirs because you're actually helping them through a product, program, or service.

RESOURCES:

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