How To Identify and Effectively Market To Your Ideal Customers With Steve Kahan

Steve Kahan is a serial entrepreneur and a Marketing Advisor at Insight Partners, where he provides marketing advisory services to the firm's portfolio companies. He has successfully helped grow seven startup companies from the early stages to going public or being sold, resulting in nearly $5 billion in shareholder value. Steve is also the author of Be a Startup Superstar and High-Velocity Digital Marketing. 

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Steve Kahan, a Marketing Advisor at Insight Partners, about how to identify and effectively market to your ideal customers. They also discuss the value of publishing educational content, best practices for following up with leads, and how to create a high-performing website.