Preparing Your Website and Marketing for the Holidays Now with Erin Alexander

We are so excited to introduce you to, Erin Alexander on this episode! Erin is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. Ready to tune in? Here is what we talk about:

• Erin's transition from freelance graphic design to web design
• Challenges product-based businesses face in comparison to service based businesses
• The dichotomy between influencers vs. product branding.
• Different needs of a product-based business's website.
• How social media has influenced online behavior and the art of scrolling.
• The significance of digital merchandising.

Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone. Don't forget to check out Erin's Product Powerhouse platform for even more golden nuggets of wisdom. Thanks for tuning in!

Connect With Erin
Product Powerhouse Website
Product Powerhouse Instagram
Product Powerhouse Podcast

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