How Repurposing Content Makes You A B2B Social Hero

Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

• Salesforce Marketing Cloud 

• ICUC 

Full Episode Details  

Are you serious about maximizing the potential of your content?  

Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it. 

On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.  

Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content. 

Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.  

In This Episode: 

• 0:00 – Introduction 

• 3:57 – What do Content 10x do? 

• 7:26 – How content repurposing can benefit social teams 

• 13:39 – What stands in the way of repurposing 

• 16:19 – Why social teams could be sitting on a goldmine of great content 

• 18:37 – Amy explains the ‘content waterfall’ approach 

• 25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’ 

• 35:16 – Amy’s Final Two 

• 37:48 – Outro  

Resources 

• Schedule a consultation with ICUC 

• Grab your free Social Media Audit Bundle 

• Connect with Amy on LinkedIn 

• Follow Amy/Content 10x on Twitter 

• Follow Amy on Instagram 

• Visit the Content 10x website 

Amy’s previous appearances: 

• How to Repurpose Your Content on Social for Maximum Results (2019) 

• Why Writing is Still the Key to Social Media Success (2021) 

 

Visit SocialPros.com for more insights from your favorite social media marketers.