Packaging with Purpose: Phill Box | Melinda Su-En Lee, Parcel Health

Overview:

- Guest: Melinda Su-En Lee, Co-Founder and CEO of Parcel Health

- Melinda talks about developing sustainable medication packaging to replace plastic pill bottles

- She discusses the importance of marketing and branding for pharmacies using their product

Key Topics Covered:

- Inspiration for starting Parcel Health and developing the Phill Box

- Design process and iterations of the Phill Box

- Safety features and ease of use, especially for elderly patients

- Marketing strategies and pivoting from sustainability focus to highlight benefits for pharmacies

- Customized branding and marketing opportunities on the Phill Box for pharmacies

- Importance of physical/tangible marketing tactics compared to digital

- How marketing and advertising has changed over the years

- Balancing functionality and sustainability in product development

Resources Mentioned:

- Parcel Health website: https://parcelhealth.co/

The Business of Pharmacy Podcast™ offers in-depth, candid conversations with pharmacy business leaders. Hosted by pharmacist Mike Koelzer, each episode covers new topics relevant to pharmacists and pharmacy owners. Listen to a new episode every Monday morning.