What Ever Happened to the ‘Beer Cocktail Boom’?

Take yourself back, listener, to the early 2010s. Craft beer has reached a crescendo. The cocktail movement has fully established itself. And so, for the better part of a decade, “beer cocktails” were being dangled as a dazzling new hybrid form of mixed drinks that might take on. That was the idea, at least. But then…well, it never really took off. What went wrong for this new frontier of hybrid drinks? And why have we never covered beer as a bonafide ingredient, fitting of this show? Here to shed light on those questions and re-examine that basically forgotten period of promise is VinePair’s very own contributing editor, Dave Infante. You might already be familiar with Dave, as the host of VinePair's sterling "Taplines" podcast, which offers weekly deep dives into moments of history and meaningful movements within the beer industry. Consider this week's episode an all-VinePair mashup, with Snakebites, Bulldogs, and the much-heralded "Beer Cocktail Boom." And don't forget to like, review, and subscribe!

Articles mentioned in this episode:

Frank Bruni: "Cockatails With a Buzz"

CNBC: "Get Ready for a Beer Cocktail Boom"

Robert Simonson: "The Mexican Bulldog Lets the Mixing Take Place as You Sip"

Maro's "Challenge THE BULLDOG!": https://maros-shrimphousebulldog.com/house-drink/

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