In this episode, Joe Schaeppi explores the concept of designing human-centric experiences and the intersection of AI, design, and technology. He shares his journey toward designing experiences that promote mindfulness and self-knowledge. The conversation goes towards designing human-centric experiences, the challenges of measuring outcomes, the need for community and constructive criticism, the limitations of hyper-personalization, and the importance of understanding the audience and creating meaningful experiences. Moreover, it focuses on the limitations of big data in understanding consciousness, the role of language in shaping thoughts, the role of AI in creativity, and the success of certain games in the gaming industry. The episode also touches on the importance of understanding oneself through psychological assessment and the potential role of AI in self-discovery.
Joe Schaeppi
Joe is an entrepreneur and leader in the gaming and psychology fields. He co-founded and is CEO of Solsten, a company that integrates psychology and AI to realize the full potential of games. Solsten is pioneering the use of psychology-based AI in games.In addition to leading Solsten, Joe serves as a startup advisor, lending his expertise to help other emerging companies. He is a practicing clinical counselor who specializes in adventure therapy and neuropsychology.He has held several leadership roles in gaming and tech companies including head of UX at Big Fish Games, UX director at MRM // McCann, and co-founder of the startup Epicstoke. This diverse experience has given Joe valuable insights into game design, user experience, psychology, and business strategy.
Key Takeaways:
- The importance of designing human-centric experiences.
- The challenge of measuring the outcomes of these designs.
- The significance of understanding the audience and creating the best experience for them.
- The limitations of using big data to understand subjective experiences and consciousness.
- The role of language in shaping thoughts and the prevalence of miscommunication.
- The value of psychological assessment in increasing self-awareness.
- The potential role of AI in creativity and attention.
- The importance of community and designing for different psychological groups.
- The potential paths that can be taken with advancements in machine learning.
- The potential of acquiring new gamers and the success of certain games like Clash of Clans.
Key Topics of this Podcast:00:04:05 - Importance of designing human-centric experiences.00:04:48 - Understanding audience for better experiences.00:12:41 - Design digital experiences for collective consciousness.00:18:02 - Community-scale can dilute meaning.00:22:24 - Gaming is for everyone.00:28:05 - New form of capitalism emerging.00:33:02 - The value of self-awareness.00:38:42 - AI can enhance artistic creativity.00:42:00 - AI can revolutionize music creation.00:50:31 - Behavioral data inform personalized experiences.00:55:38 - Consumers crave immersive narrative experiences.01:04:02 - Context matters in design.01:05:07 - The danger of separating cognition.01:10:13 - AI and machine learning are here to stay.01:15:37 - Cognition is the key to rational behavior.01:20:09 - Biopsychosocial approach in design.01:26:34 - The importance of holistic experience design.01:30:23 - Understanding and harnessing the flow state.01:35:36 - Harnessing technology for human flourishing.01:39:32 - Design can shape the future.Connect with Nicholas Dirks:
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