Business:Marketing
#6 The Affiliate Opportunity: Coupon Misnomers, FMTC, Amazon and Affiliate Programmatic, Brook Schaaf, Founder & CEO of FMTC
2023-09-07
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Brook Schaaf
Hype man & Announcer: John Potito
Timestamps:
00:00 Introduction and Welcome to Always Be Testing
01:19 Brooke's Background and Journey in Affiliate Marketing
04:04 The Importance of Independent Tech Vendors
06:13 Challenges of Managing Data in Affiliate Marketing
08:11 The Power of Coupons and Special Offers
11:15 Different Types of Coupon Sites and Strategies
14:06 The Value of Attribution and Measurement
16:13 Rise of Seller Networks in the Amazon Ecosystem
18:15 Benefits and Risks of Seller Networks
21:05 Balancing Commission Rates and Conversion Rates
23:40 Potential Conflicts and Internal Challenges at Amazon
26:24 The Future of Affiliate Marketing and Influencer Collaboration
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