MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
Should Pay For Podcast Downloads? -- Mike Wiston // mowMedia | mowPod
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effective strategy for reaching specific goals, such as monetization or meeting network requirements. However, without a clear goal in mind, paying for podcast downloads will only result in short-term spikes rather than long-term growth. Today, Mike discusses whether you should be paying for podcast downloads. Show Notes
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