Why You're Thinking About Building in Public the Wrong Way with Kevon Cheung

I love Hibachi. I love the food. I love the experience. That seems a lot like building in public, right? After all, the chef is literally cooking in front of us, building our meal. But according to Kevon Cheung – a guy who’s built his entire community by building in public – Hibachi is entertainment. 

In order to build in public, you need to take your audience on a journey with you. That’s why he believes building in public is more like Omakase. This is where the chef will choose the foods for you, involve you in the process, and tell you a story about the food you’re eating. 

That’s what Building in Public truly is, and today, we’re going to learn how to leverage it to build great communities and better products.

Top Takeaways

• You need to talk about something people care about, not just vanity metrics. No one cares what time you wake up to write. They want to know what you’re writing about, and why you chose to write about that topic. 
• Only your competitors care about how you do something – your secret sauce. Your audience is invested in you, and they want to know about the journey…both the ups and the downs. 
• You shouldn’t just announce something when you’re not sure it will do well. Instead, tell your audience you’re exploring an idea. Ask them about it, and involve them in the process. THEN, make a decision and share that with them, along with why you made the decision. 

Show Notes

• Kevon Cheung
• Kevon in Twitter 
• PublicLab
• Monica Lent
• What Happened to Wirecutter
• How To Build a $1000/year Membership with Jay Clouse
• Podcast Workflows book
• http://helpthisbook.com

Sponsored by:  Hostinger | Lulu | Sensei

★ Support this podcast ★