EVM064 Personal Branding and LinkedIn Video with String Nguyen

String Nguyen, our guest on this episode, is a new kid on the video platform block who launched herself on the LinkedIn platform just last September 2017. She is a LinkedIn video success story who was recently recognized as a top voice on LinkedIn and nominated for 30 under 30 Forbes Asia.

We talk about approaching the native LinkedIn video platform successfully and explore ideas on how to establish a solid personal brand, be yourself, and stand out while remaining human.

In this episode

• How String Story started and what led her to the world of digital marketing, particularly LinkedIn Video
• String’s video journey and the platforms she used
• How she built an authentic personal brand
• The opportunities she saw in LinkedIn Video
• String shares her LinkedIn content plan
• The importance of having clear KPIs when building your channel
• What is personal branding?
• String’s mission and the kind of influence she wants to make
• Tips on launching video on LinkedIn - how to overcome fear, create effective content, and get people hooked
• How to move people from engagement to a monetization funnel
• The future of LinkedIn video

 

Links mentioned in the show

String Nguyen LinkedIn

Stringstory Website

Master Your Video

Convert Kit

Ben Amos LinkedIn