EWS026: Getting the Story Straight: Good Marketing & Consistent Storytelling

My guest today has a diverse range of expertise working with clients to develop brand and digital strategy, social media, creative content, online advertising, and so much more.

He is a gun-for-hire helping his clients understand their customers, and find the best ways to engage them with the right blend of creativity and technology.

He is an executive level marketing consultant. He is Clint Wright from Converge Marketing.

In this episode:

• The 3 areas that are the essence of marketing
• The importance of telling consistent stories across your marketing channels
• How to identify what stories to tell and where to tell them
• Some simple ways that anyone in business (small or large) can start marketing like the big guys
• Some examples of integrated cross channel storytelling

Links mentioned in the show:

Converge Marketing

Converge Marketing on Facebook

Clint Wright on LinkedIn

Seth Godin's Purple Cow book

 

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