Navigating the Changing Landscape of Digital Marketing with Elise Darma

Can you build a thriving business online with fewer than 1000 followers?

In today's episode, I have the pleasure of interviewing the incredibly talented Elise Darma. Known for her ability to break down complex information in a tangible way, Elise has made a name for herself as a leading expert in using Instagram to attract customers and drive sales.

We'll be diving deep into Elise's journey as an entrepreneur, starting from her humble beginnings as a side hustler while working as an employee to growing her business into a thriving agency. Living the digital nomad lifestyle in Bali for years, Elise discovered her passion for lifestyle freedom and financial independence, which fueled her drive to create a personal brand on Instagram.

Throughout our conversation, we'll explore the power of content creation and the various approaches to engaging with your audience. Elise also emphasizes the importance of diversifying your assets and building connections with your audience beyond the platform. We'll discuss the role of email lists, podcasting, and other search-based platforms in creating a comprehensive marketing strategy that ensures long-term success.

You'll hear:

• What is "infotainment" and how can you integrate into your content strategy

• How to find the balance between making content personal and customer-focused in your marketing strategies

• Why it is important to invest in platforms like YouTube or blogging for search-based content

• Ways to diversify beyond social media platforms to stay connected and build a robust marketing ecosystem
  

Connect with Elise:

IG: https://www.instagram.com/elisedarma/ 

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