In this week's episode, we sat down with ex-Unilever marketing executive turned entrepreneur Ashley Boyce. Ashley Boyce is a marketing expert passionate about growing business through innovation and purposeful storytelling. She is a successful entrepreneur with extensive experience launching highly successful new brands and new categories on some of Unilever’s largest beauty and personal care brands, including AXE and Dove. In today's conversation, we spoke about how young brands can differentiate themselves in today's highly competitive landscape by discovering their customer and having an experiential approach to marketing.
For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA
Noteworthy: https://www.instagram.com/noteworthyscents/
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