Leaving Gallery Representation to Reach More Art Buyers with Adele Sypesteyn (remix) (#63)

This episode is a remix of episode 36 from 2019. It is such an inspiring interview that I wanted more people to hear it.

Adele Sypesteyn has been making a living from her art for four decades. Listen in as she takes us through her journey of selling her art, from the traditional process of applying to galleries to a more strategic approach that involved teaching herself about business and pivoting in the face of economic downturns. Adele also shares how she transitioned from galleries to the antique show in Round Top, Texas, where she made excellent connections with hundreds of interior designers.

Adele discussed testing a new concept for teaching art to children and shares her approach to teaching herself about business, especially during the recession. You'll hear about how she embraced the concept of viewing her art as a product, combining creativity with research to make her work more marketable.

Finally, Adele shares how she has adapted her income streams, shifting from relying on galleries to events and online classes. She talks about how she used YouTube as a lead magnet to grow her business and shares her strategy of going out where people are to learn what they want and need from her art.

 

🎧 RELATED EPISODES

Reinventing Your Art Career with Ali Cavanaugh (ep. 33)

Qualities Galleries Are Looking For in Their Artists with Jeremy Tessmer (ep. 123)

Leaving Behind What is Safe with Jan R. Carson (ep. 23)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/sypesteyn-leaving-galleries

 

⭐️ Connect with Adele and see more of her art: https://adelesypesteynstudio.com

 

🔶 Sponsored by the Create Opportunities Challenge 🔶 a 3-month program this fall to help you find and improve venues for showing, selling, and/or teaching art. It’s about being intentional rather than waiting for an email in your inbox. Find out more and see if it’s for you https://artbizsuccess.com/opportunities =

 

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

 

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is a special invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/