407: Ellie McKinney - Authenticity Plus Connection Equal Blueprint for Rapid Photography Business Growth

In this episode of the Beginner Photography Podcast,  I chat with the inspiring Ellie McKinney, a wedding photographer who achieved incredible success in just her first year. Together, we explore the key actions and mindset that propelled her to six-figure revenue. Get ready to be inspired by Ellie's relentless pursuit of improvement and her dedication to capturing the emotions and connections of couples. As you listen, pay close attention to her advice on questioning every aspect of client interaction, the importance of authenticity in your brand, and the power of lighting in creating stunning photographs. By implementing these lessons, you'll be equipped to take your photography skills and business to new heights.

The Big Ideas with Timestamps:
00:02:26 Background in retail, discovered passion for photography.
00:09:57 Learning photography techniques and seeking resources.
00:12:22 Photography focuses on couple's emotions and interactions.
00:20:08 Relentless drive leads to success and caution.
00:25:22 Plan, market, and take risks for success.
00:27:49 Changed plans, support from husband, unhappy outcome.
00:36:19 Copy planner, offer help, communicate with vendors.
00:42:07 Switched to Planoly for easier Instagram planning.
00:46:09 Finding different way: using service to recycle content.
00:49:22 Changing perspective solves frustration and improves connections.
00:56:06 Standing up for core values, despite backlash.
01:04:18 Passion, confidence, dedication, composition, lighting, authenticity.

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Thanks for listening & keep shooting!