How One Real Estate Investor Did Over 4000 Transactions

My guest today is veteran real estate investor Matt Larson. Matt is a full-time real estate investor with 17 years of experience who invests in multiple markets. He has done over 4,000 real estate transactions. Matt currently uses VAs to run this large-scale real estate investing business, but it wasn't always that way. At one point, like so many businesses, he had a pretty big staff that was a cash-eating machine.

 

Listen in as Matt talks about how he has systematized his business, so it requires very little of his time. You'll also hear about all the ups and downs of his journey, including what happened in the real estate crash in 2008 (and how he came back even more significant than before). This is one podcast you don't want to miss!

 

[00:00 - 07:23] From Discouragement to Creating Real Estate Education

• Matt shares how he got into real estate investing
• In 2008, he left his job to focus on real estate and by 2013, had 450 properties in his portfolio

 

[07:24 - 14:47] How Sitting in the Room with Influencers Changed One Entrepreneur's Mindset Around Business

• Social media have made everybody an influencer, but 95% of it is not real
• It is possible to run a business virtually without effort and without walking a house for 7-8 years
• Single-family homes are attractive because everyone needs a place to live
• VAs hired for their core values and skills required for single-family homes

 

[14:48 - 23:30] Replacing a Full Staff with VAs 

• Acquisition salespeople are creative people, while lead managers are detail-oriented and organized thinkers
• When a lead comes in, the lead manager reviews all the notes in the CRM, runs comps, and determines the maximum offer price
• Team leads, and managers are paid 10 to 12 an hour, while acquisitions VAs are paid ten an hour plus a bonus for every closed deal

 

[23:31 - 28:06] Using Discretion and Lead Stacking to Grow Portfolio

• Americans use discretion, which is the enemy of duplication
• The strategy was to buy low, rent high, and sell at the top of the market for a profit
• The lead stacking strategy is to focus on high equity non-owner occupied and vacant non-owner occupied lists
• Track KPIs closely and buy new lists every week as old ones age

 

[28:07 - 34:40] 5 Years to Financial Success

• Focus on refreshing data and running two lists that will outperform
• Run aggressive follow-up sequences for leads
• Follow up with emails, texts, and phone calls
• Customize follow-up sequences for different motivation types

 

[35:41 - 38:50] Closing Segment

• Final words from Matt
• Connect with Matt through the links below!

 

 

Quotes:

 

"If you find the right talent, hire A players, you can teach them anything. All these things we do are skills that can be taught." - Matt Larson

 

"The Filipinos of today are like the 1950s Americans. They're very hardworking. They want a long-term career. They want to work for somebody for a while. They don't want a job hop." - Matt Larson

 

"Discretion is the enemy of duplication. I like the VAs because they do not use discretion; they're robotic, and you give them a video or written process, and they follow it to a T." - Matt Larson

 

 

Connect with Matt!

Website

Facebook

Instagram

YouTube

TikTok

 

 

WANT TO LEARN MORE?

 

Connect with me through my website, Instagram, and LinkedIn.

 

Or you can send me an email at sharon@sharonvornholt.com.

 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

 

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