#420: Excellent Experimentation with Dejean Brown, Optimizely

Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team.

To help me discuss this topic, I’d like to welcome Dejean Brown, Principal Product Evangelist at Optimizely.

RESOURCES

Optimizely website: https://www.optimizely.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Learn more about your ad choices. Visit megaphone.fm/adchoices