The Formula for Successful Live Video with Stephanie Garcia

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

• Salesforce Marketing Cloud 

• ICUC 

Full Episode Details  

TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.  

So, how can social pros thrive on ‘live’? 

Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between. 

She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera. 

Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live. 

In This Episode: 

• 0:00 – Introduction  

• 4:15 – How are brands using live video today? 

• 6:27 – A quick dive into Agorapulse 

• 7:28 – Convincing the C-suite to use live video 

• 10:33 – The broad spectrum of live video for business 

• 13:35 – How TikTok has changed live video 

• 16:54 – How do you prepare for live? 

• 19:47 – Ways agencies can approach clients about live video 

• 25:56 – What to expect from Stephanie’s workshops 

• 32:50 – Repurposing and repackaging live video content 

• 39:30 – Stephanie’s final two 

• 42:27 – Outro

Resources 

• Schedule a consultation with ICUC 

• Grab your free Social Media Audit Bundle 

• Connect with Stephanie on LinkedIn 

• Follow Stephanie on Twitter/X 

• Follow Stephanie on Instagram 

• Check out Lights, Camera, Live 

 

Visit SocialPros.com for more insights from your favorite social media marketers.