169. The No. 1 Tech Concept for Business Leaders

Traditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to thrive in digital transformation or work with tech start-ups.

In this episode you will learn what this core difference is and why it matters through two case studies: the traditional business and the tech company.

The concept you will learn in this episode is the underlying thesis behind:

• Design thinking
• Agile development
• Growth hacking

This episode is the first lesson in the 5 day free tech course for Business Leaders:

Get the FREE course - 5 Tech Concepts Every Business Leader Needs To Know

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Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients 

• Reach senior leadership positions in Big Tech firms
• Lead digital transformation in established businesses
• Create tech businesses as non-technical founders
• Pivot into careers in venture capital

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