955. Listening To Customers: It Is Crucial That You Ask Why They Didn’t Buy From You

Kelly shares a revealing story about listening to customers from her venture, the Virtual Business School, which aimed to disrupt traditional business education. 

What emerged was a vital lesson in listening. Feedback from webinar attendees showed they craved guidance on social selling and lead generation, not the basics. This insight prompted a swift pivot to offer what the audience truly needed. Learn how to adapt offerings, fine-tune messaging, and transform hesitant leads into warm prospects. Discover the power of listening to supercharge your sales strategy.

Also in this episode:

• Remain a Beginner: Embrace the mindset of staying a beginner even as you build mastery as a business owner and leader. 
• Don't Forget the Fundamentals: Continuously focus on the basics that made you successful in the first place.
• Listen to Your Audience: When your audience provides feedback or signals that they want something different, pay attention. 
• Adapt to Audience Needs: If you discover that your audience has different needs than you initially assumed, be willing to pivot and adapt your products or services to meet those needs.
• Improve Your Positioning: Sometimes, it's not about changing your offer but rather refining how you position it. 
• Leverage Feedback Conversations: Engaging in one-on-one conversations with potential customers who didn't buy can turn warm leads into satisfied customers.

 

Stay Connected With Kelly Roach: 

Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com | Email: kelly@kellyroachcoaching.com

Grab One Of Kelly's Roach's Bestselling Books:

• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method

 

This Podcast Is Produced, Engineered & Edited By:  Simplified Impact