Kiera Fogg & Alva Senow: Is AI The Future of Car Buying?

Kiera Fogg is the Vice President of Customer Experience and co-founder at Ribit, and Alva Senow is the Vice President of Sales and Finance at Ribit. Together, they've brought a revolutionary solution to the automotive industry with Ribit AI - Reinvention Initiative Between Industry and Technology.

In this episode, we dive deep into the world of artificial intelligence dissecting the misconceptions and unveil AI's true potential for auto dealerships. In an industry where AI is met with mixed reactions, we dive deep into how dealerships can leverage AI to build genuine and lasting relationships with their customers.

The Birth of Ribbit AI

Kiera and Alva share how they came up with Ribit AI, revealing how the two found their way into the automotive industry and developed a groundbreaking tool to transform customer outreach.

Ribit AI's Unique Approach

Ribit AI isn't just a tool; it's a strategy. Alva and Kiera discuss how the tool helps dealers develop data strategies, optimize their databases, and create personalized customer journeys. They emphasize that the secret sauce lies in nurturing relationships and engaging customers authentically, not relying solely on automation.

The Truth About AI in the Automotive Industry

We discuss the crucial aspect of AI in the automotive industry. AI is not a magical solution that works independently; it's a tool. Think of it like a power tool. With human guidance, you would only expect a power tool to build an entire house. Similarly, dealers must use AI correctly and with expertise to achieve results.

Dispelling Misconceptions About AI

There are numerous misconceptions surrounding AI, especially in the automotive industry. In this episode, we set the record straight, a conversation I've not had once or twice but many times emphasizing that AI Cannot replace humans. Instead, it complies with what we are already doing, allowing dealers to focus on what truly matters—building relationships and providing exceptional customer experiences. 

Creating Memorable Experiences

In the end, it's all about being memorable. Good customer relationship is king; these small gestures create lasting impressions, whether wishing customers a happy birthday or remembering their personal preferences. Dealerships that leverage AI effectively while keeping that in mind can increase sales and foster genuine connections that keep customers returning.

Listen to the full episode for insights and context from Kiera Fogg & Alva Senow! 

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Thanks, Kiera Fogg & Alva Senow!

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1. Connect with Kiera Fogg on LinkedIn
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