Business:Marketing
Building Profitable Communities & Partnerships ft. HubSpot & Carly Baker. E438
2023-09-22
Today we bring on the amazing Carly Baker, Creator Partnership Manager for HubSpot Creators.
We discussed the importance of finding the right community and protecting our time in the digital world. Here 3 of our favorite #GoldenBoulders.
Value over Notifications: Are you afraid of Facebook groups due to the constant bombardment of notifications?
It's important to know when to leave an online community if it's no longer providing value. Remember, it's harder to get people to leave than it is to join.
Tailor Your Language: When launching digital products, using the language and words that your audience understands and wants is crucial.
Linguistic cues can greatly contribute to the success of a community and encourage engagement.
Speak your audience's language!
Protect Your Time, Avoid Overwhelm: Building a successful community requires ongoing effort and engagement. But don't let it consume all your time and overwhelm you.
Protect your time, find communities that suit your pace, and focus on execution rather than constantly searching for the "secret sauce."
Timestamped Overview:
00:02:09 Special guest joins podcast network in Denver.
00:05:27 HubSpot's podcast network has experienced massive growth. The network focuses on various business topics, creating a sense of community among business owners. The network's emphasis on collaboration and learning sets it apart from other networks in the podcast industry.
00:09:48 Gatekeeping in the industry, finding supportive communities.
00:12:03 Partnerships, education, community, and advertising in creator industry.
00:16:30 Afraid of Facebook groups, too many notifications. Knowing when to leave online communities.
00:22:09 Pace, notifications, facilitator, vulnerability—keys to a healthy community.
00:24:30 Creating authentic engagement within communities is challenging. Member-to-member communication is limited, mostly occurring during events. Incentivizing members to provide value is crucial.
00:29:34 Importance of community collaboration in marketing.
00:35:53 Growing reach means different paths, strategies, and implementation. Community needs diverse content for various motivations.
00:39:12 Determining community type, sharing valuable information, testing.
Enjoy!
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