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Café com ADM, by Leandro Vieira

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Quando digitalizar não vale a pena | CORTE DO EPISÓDIO 329

2023-09-22

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👉 Antes de sair, não se esqueça de seguir nosso podcast aqui no Spotify e deixar sua avaliação. Isso ajuda muito a levar nosso conteúdo a mais pessoas!

Depois da pandemia, várias lojas decidiram que precisavam ser omnichannel. Mas o que isso realmente significa? Qual a jornada de compra do seu consumidor? Caio Camargo, especialista em varejo, levanta essas questões e lembra que nem sempre a solução mais cara de digitalização é o caminho certo para o lucro.

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