In this episode, Carroll and Michael discuss the importance of doing market research before jumping into government contracting and even after being a government contractor for a while. This issue plagues not only newbies but also seasoned contractors, who may have done their homework a decade ago. However, the market is ever-changing. Carroll's advice: become a govcon detective. Use various tools and sources of information to pull data to have a more complete and accurate story. Michael looks at it differently. Drawing from his experience as a former licensed private investigator and a trained analyst in the military, Michael equates it to being a research ninja. He looks for bits of data to start building the big picture.
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